The Rise of the Next-Gen K-Pop Queens

The Rise of the Next-Gen K-Pop Queens: Girl Groups to Watch in 2025

In the ever-evolving world of K-pop, each year brings a new wave of talent ready to steal the spotlight—and 2025 is no exception. While household names like BLACKPINK, TWICE, and Red Velvet continue to dominate global stages, a fresh generation of girl groups is on the rise, captivating fans with unique concepts, fresh music, and fierce charisma. Here are some of the most promising girl groups making waves this year.

1. ILLIT – The HYBE-Powered Rookies

Debuting in 2024 under BELIFT LAB, a subsidiary of HYBE (home to BTS and NewJeans), ILLIT quickly garnered attention for their quirky style and catchy debut single “Magnetic.” With youthful energy and strong backing from HYBE, they're poised to follow in the footsteps of their seniors. Their charm lies in blending experimental fashion with dreamy pop melodies, creating a unique aesthetic that's hard to ignore.

2. BABYMONSTER – The YG Comeback Kids

After a long wait and heavy anticipation, BABYMONSTER finally debuted as YG Entertainment’s new girl group. With a multicultural lineup and the gritty, hip-hop-inspired edge YG is known for, they are capturing the attention of fans who crave attitude and powerhouse vocals. Their debut track “Batter Up” showcased both fierce choreography and undeniable star power.

3. KISS OF LIFE – The Underdog Surprise

Under S2 Entertainment, KISS OF LIFE emerged as a dark horse in the competitive K-pop scene. Despite being from a smaller company, the group has gained a steady following thanks to their soulful vocals, R&B influence, and strong stage presence. Their song “Shhh” earned praise for its mature sound and sleek production—proving that talent can shine through without a big agency.

4. tripleS – The Modular Future

tripleS is breaking the mold with their unique “modular” concept, where members rotate between sub-units, giving fans a fresh experience with each comeback. Combining futuristic visuals with diverse musical genres, they’re redefining how a K-pop group can function. With sub-units like Acid Angel from Asia and LOVElution already gaining traction, they’re on a path of continuous reinvention.

5. ZEROBASEONE’s Sister Group (TBA) – Anticipated Debut

Following the massive success of boy group ZEROBASEONE from Boys Planet, fans are eagerly awaiting the debut of their female counterpart, expected in late 2025. While details are scarce, the anticipation alone places this yet-unnamed group on the radar for every K-pop enthusiast.

Why the Surge in New Girl Groups?

Several factors contribute to the surge of new girl groups in the spotlight:

Globalization of K-pop: International fans are more engaged than ever, making it easier for rookie groups to reach global audiences.

Diversified Concepts: From AI-enhanced groups to genre-bending music, newer girl groups are exploring themes beyond the typical “cute” or “girl crush” stereotypes.

Social Media Mastery: New idols are digital natives, using TikTok, Instagram, and YouTube not just for promotion but to build intimate relationships with fans.